Passion for fashion inspires Lexington woman to open clothing boutique

Passion for fashion inspires Lexington woman to open clothing boutique


LEXINGTON — It was never Vicki Peterson’s dream to own a clothing boutique.

As a stay-at-home mom with only one child still living at home, Peterson was looking for her next step in life when she read “The Magnolia Story” by Chip and Joanna Gaines and Mark Dagostino.

“Reading that really inspired me. I probably wasn’t at the greatest place in my life. I have been a stay-at-home mom. My kids are growing up. So it was like, ‘OK what do I do?’ My husband farms. I’m not really one of those go-out-in-the-grain-cart type of people,” she said with a laugh.

The book’s message about finding your own path inspired Peterson to open Plum Pretty.

“It’s just kind of all about what kind of works. Maybe somehow what you planned or what you studied doesn’t go accordingly, but you can still have a very successful, great life. That’s kind of the book in a nutshell,” she said.

Peterson had worked at The Buckle and had a knack for putting outfits together for friends.

“It’s just that I’ve always kind of had a passion for fashion. I’ve had a lot of friends always asking me for advice, if they are going somewhere, ‘Does this look OK?’ Or they will send me a text message, ‘Does this match?’” she said.

After talking with a friend, Peterson began to formulate the idea to bring a clothing store to Lexington. The Bertrand resident is familiar with the area and wanted to provide a place for people to shop.

“I just kind of thought, ‘They really don’t have anything.’ I think the boutique thing is something that has become more and more popular. I think it was just kind of like, ‘Well, why not give it a try?’” she said.

Peterson approached her accountant about her idea in March, and she found a building to lease in May. The space was formally a liquor store, and Peterson and her family put in extra time to make it her own.

Her husband, Matt, and son, Miles, built dressing rooms and a dividing wall. She also redid the floor and refreshed the walls with paint.

While rustic style is all the rage in clothing boutiques, Peterson wanted to set herself apart with a clean, classic setting with a few rustic pieces, such as the 100-year-old door that was originally in her farmhouse. The door is being re-purposed to display bags.

After Peterson went to market in June, Plum Pretty opened its doors Aug. 22 in Lexington. Peterson’s goal is to offer high-quality, affordable pieces. Her most expensive item in the store is a $90 sweater. Denim ranges from $50 to $75, and tops are $30 to $50.

Finding pieces that her customers will like is one of the biggest challenges, Peterson said.

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